As construction of the mills and harbor began, a subsidiary of Indiana Steel, the Gary Land Company, was formed to plan, lay out, and build the town of Gary, Indiana. Mill and town were built simultaneously, much like George Pullman's industrial town just south of Chicago. Broadway Street and Fifth Avenue were designated as the two principal thoroughfares. Running from the south end of town northward toward the main gate of the steel mill, Broadway Street served as the main commercial strip. Before construction began, however, the intersection appeared like much of the undeveloped duneland region.

Photographer: U. S. Steel Corp.
Source: Calumet Regional Archives, Indiana University Northwest, Gary (CRA-42-100-022)